### Defining market segment

##### Reference no: EM1319350

Melissa's son started school and brought home a supply list. Among the required supplies were green ink pens. Melissa thought that finding boxes which carry only green pens would be difficult until her neighbour informed her that Office Max carried packs of twelve. In turn, Melissa shared this information with yet another mom down the block who faced the same dilemma. Which of the following approaches should Office Max use in defining its market segment?

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