Defined group of consumers or organizations

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Reference no: EM132250273

1. Ben is an attorney who practices law without a license. His client Mel owes him $1,000 for the performance of legal services. When Mel learns that Ben does not have a license, he refuses to pay his bill.

Mel must pay Ben because Mel accepted the legal services.

Mel must pay Ben because a license to practice law is an example of a registration license.

Mel won't have to pay Ben because a license to practice law is an example of a regulatory license.

None of the above.

2. Which of the following is a defined group of consumers or organizations that has the willingness and ability to pay, and that the marketer decides to pursue?

a. Primary group

b. Supersegment

c. Target market

d. Value network

e. Value proposition

3. State law says that a minor cannot work overtime. John, a minor, is asked to work 4 hours overtime by his boss and he does so.

John can only collect regular pay for the 4 hours.

John can collect overtime pay for the 4 hours.

John can only collect overtime pay for the 4 hours if his employer committed a crime.

John cannot be paid anything for the 4 hours.

4. Carol and Mary bet on the outcome of the high school football game. Mary wins, but Carol refuses to pay Mary the money owed.

A court will enforce this debt.

A court will not enforce this debt.

A court would enforce this debt if it were made between family members.

A court would not enforce this debt unless they had paid their money to a third party.

5. Brandon, a recent law school graduate, says he will provide affordable legal services to anyone who needs help. Although his bar exam results are not out yet, Brandon is certain he has passed and assists many clients with their legal matters. Are Brandon's clients required to pay for legal services rendered before he has received his license?

Yes, a court will require that his clients pay in full for any services they received from him.

Yes, but if Brandon discovers that he failed the bar exam, he must return all client monies.

No, because it is against the law for anyone without the required state regulatory license to practice law.

No, because Brandon has acted incompetently.

6. When thinking about marketing management, positioning is

a. The act of designing a company’s offering and image to occupy a distinctive place in the minds of the target market

b. The market segment your company is targeting

c. The relative market shares that each brand commands in a product or service category

d. The specific location a product is displayed in a physical store relative to competitive brands also available in that store

Reference no: EM132250273

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