Reference no: EM131321106
Assignment: Marketing Plan
This assignment consists of two (2) sections: a marketing plan and sales strategy, and a marketing budget. Note: You must submit both sections as separate files for the completion of this assignment.
For the first six (6) months your company is in business-to give you time to perfect your product and to learn from actual customers-you will start marketing and selling in your own community, a radius of twenty-five (25) miles from where you live.
For most non-alcoholic beverages, marketing (as opposed to the actual product itself) is key to success. Cola drinks, for example, are fairly undifferentiated, as are many energy drinks, juices, bottled water, and the like. Companies producing these types of beverages differentiate themselves and attract market share through marketing and brand awareness-both of which are critical to success.
Section 1: Marketing Plan & Sales Strategy (MS Word or equivalent)
Write the five (5) page Marketing Plan & Sales Strategy section of your business plan, in which you:
1. Define your company's target market.
- Analyze the types of consumers who will be drinking your beverage in demographic terms (i.e., age, education level, income, gender, ethnic group, etc.). Support your analysis with actual data on the size of the demographic groups in your local community (nearby zip codes).
2. Assess your company's market competition.
3. Clarify your company's message using the information provided on the worksheet in the text (p. 160 | The Five F's).
4. Identify the marketing vehicles you plan to use to build your company's brand. Justify the key reasons why they will be effective. Provide examples of other non-alcoholic beverage companies that use these tactics effectively.
Section 2: Marketing Budget (MS Excel worksheets template)
Section 2 uses the "Business Plan Financials" MS Excel template (see: Course Required Files in Week 1). Use the "Business Plan Financials Guide" (see: Course Required Files in Week 1) to support your development of the Marketing Budget.
6. Complete the Marketing Budget worksheet for your company.
The specific course learning outcomes associated with this assignment are:
- Recommend effective business strategies based on an analysis of domestic and global operating environments, market dynamics, and internal capabilities.
- Analyze competitive positions including foreign market entry and the resulting impact on business strategy.
- Use technology and information resources to research issues in strategic management.
- Write clearly and concisely about strategic management using proper writing mechanics.
|
Who was in this culture and taught it to you
: Consider your youth. When cultures raise a child, there are values, attitudes, traditions or beliefs that are communicated. The child must adapt to these elements to find their place in the culture. Often, for children, the first influences of cul..
|
|
How ratio can be obtained from the depletion approximation
: The ratio of the inversion layer, x1, to the very-strong inversion layer, xth, was quoted as ?2/(?2-1)-1.414=0.414 while discussing the space-charge distribution shown in Figure. Show how this ratio can be obtained from the depletion approximation..
|
|
The old mortgage has prepay penalty
: You have had a 30yr FA FRM at 10% for 5 years. The original principal was 1,000,000. You are considering a cash-out refi into a 15-year mortgage at 7.5%. The old mortgage has a prepay penalty of 3% if payoff occurs before year 8. Assume all fees will..
|
|
How this would be a one of a kind opportunity to communicate
: You will pretend that you are making an appeal to the administration to allow your class to visit either Brazil or India. There is fictional grant money available for certain class activities, and the money must be spent by the end of the year. Th..
|
|
Define your company target market
: Define your company's target market. Analyze the types of consumers who will be drinking your beverage in demographic terms (i.e., age, education level, income, gender, ethnic group, etc.). Support your analysis with actual data on the size of the..
|
|
What routing protocols and protocol features will you use
: How can you accomplish your objectives? What routing protocols and protocol features will you use to do so? Provide detailed examples.
|
|
What will be their optimal upper cash limit
: Hollywood Shoes would like to maintain their cash account at a minimum level of $69,000, but expect the standard deviation in net daily cash flows to be $5,900; the effective annual rate on marketable securities to be 7.00 percent per year; and the t..
|
|
Case study-marketing excellence-procter-gamble
: Procter & Gamble (P&G) began in 1837 when brothers-in-law William Procter and James Gamble, whose wives were sisters, formed a small candle and soap company.
|
|
What factors determine the cost of capital
: Evaluate and explain the cost of capital in doing so please take on the role of an expert in this area and create a PowerPoint Presentation to be given to a group of executives for them to understand what cost of capital means. What factors determine..
|