User Account

All Pages

Define what the strengths of the products are

Assignment Help Marketing Management
Reference no: EM132228062

Question: Please note, the name of the company I have chosen is called Paws N Claws Distribution.

Your Final Project Part I: Product Overview will be a written document, 2-4 pages in length, in APA format. A template has been provided to give additional details on the paper structure and content.

Specifically the following critical elements must be addressed:

I. Initial Overview

a) Market Factors Describe the internal and external market factors the company should consider.

i. Complete the SWOT matrix and include information on the product strengths, weaknesses, opportunities, and threats. Provide necessary details to support each example.

ii. Explain the SWOT findings and how they can help you market your new product. Consider what the strengths of the products are and how you can leverage those to take advantage of opportunities.

b) Target Market Analysis

Describe the target market for the new product.

i. What is your company's target market? What is the demographic, psychographic, and geographic breakdown of your target market?

ii. What are the wants and needs of this target market? Why would the product either appeal to their wants or satisfy their needs?

II. Marketing Strategy

Identify marketing strategies that you would suggest for the company.

a) Identify the most important marketing strategies that you would recommend the company use, and explain why you have chosen them.

b) Outline the 4 P's (price, place, promotion, and product) for each of the strategies you have identified. How will you use the 4 P's to inform your strategies?

c) Identify one marketing strategy you would recommend that the company avoid, and explain why.

d) Outline the 4 P's (price, place, promotion, and product) for the strategy you are not recommending. Are there changes you could make to the 4 P's that would make the strategy more likely to be successful?

Reference no: EM132228062

Questions Cloud

State what you expect the catering company to do : State what you expect the catering company to do about the issues you encountered. Maintain a courteous and positive tone.
Write response on the pricing strategies : Read the attachement which was an iterview conducted by a fellow student on a business manager/ owner and give a response/ advice ino 150-200 words.
Discuss the importance of normality : In determining process capability, the text mentions “Normality”, discuss the importance of Normality as it pertains to determining process capability.
Centers for medical services : When an individual pays a percentage of the total charge, it is called ___. Centers for Medical Services
Define what the strengths of the products are : MKT113 Explain the SWOT findings and how they can help you market your new product. Consider what the strengths of the products are and how you can leverage.
Important for managers to monitor forecast accuracy : Using suitable company examples, explain why it is important for managers to monitor forecast accuracy?
What are the differences between evaluation and research : What are the differences between evaluation and research? What are the kinds of sampling?
What is your opinion of the on-going debate : What is your opinion of this on-going debate? Take a stance and defend your position using examples of companies that you perceive to have created or satisfied.
Elaborate on an alternative route company should have taken : Theodore Levitt left a stamp on marketing strategy when he coined term "marketing myopia" in his article published by Harvard Business Review in 1960.

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +91-977-207-8620

Phone: +91-977-207-8620

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd