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Question 1:
Define what is meant by "brand equity" and discuss what a company can do to maintain brand equity.
Question 2:
Discuss the Product Life Cycle Concept and include the relative amounts of sales and profit during each stage.
Question 3:
How are innovations in interactive television and online services expanding the strategies and tactics marketers employ today?
Question 4:
What are some of the personal and business-related privacy issues associated with the growth in database marketing and how should they be addressed?
Question 5:
Define direct marketing and give some real world examples.
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select a product that you like or a product you use. design a sales presentationcampaign that introduces an idea for
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Explain The answer to Supply Chain and What factors need to be considered when running an E-business in respect to a global supply chain
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You have decided to design a line of sweaters
you are in charge of all marketing activities in north america for the italian luxury sports car manufacturer maserati.
developing a marketing strategy involves creating an integrated marketing mix product pricing distribution and
Critically evaluate and analyse the way FlipFlop develops and manages its direct and interactive marketing communication programs to build brand equity and explain why marketing research is so important for FlipFlop.
the market for computer chips isnt perfectly competitiveits dominated by two firms amd and intel. yet price competition
1.nbspnbspnbspnbspnbspnbsp what can enhance the value of web-based shopping experiences to serve as personal shopping
Explain Web site and confidentiality, security and international issues and can you please explain how a web site might handle security
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