Define what is meant by brand equity

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Reference no: EM132267366

Question: Please follow 6th edition APA format including ample research. It is recommended that you aim for 3 paragraphs per question and use each question as a heading so that the paper is organized. Deliverable Length: 5-pages minimum (excluding title and reference pages).

1: Define what is meant by "brand equity" and discuss what a company can do to maintain brand equity.

2: Discuss the Product Life Cycle Concept and include the relative amounts of sales and profit during each stage.

3: How are innovations in interactive television and online services expanding the strategies and tactics marketers employ today?

4: What are some of the personal and business-related privacy issues associated with the growth in database marketing and how should they be addressed?

5: Define direct marketing and give some real-world examples.

Reference no: EM132267366

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