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(1) Why is it difficult for bug labs to use NPV or IRR in its development project decisions?
(2) What are the advantages and disadvantages of Bug Labs use of qualitative screening questions to make project decisions?
(3) What are the advantages and disadvantages of focusing on the demands of current customers?
(4) How are Bug Labs project selection choices influenced by its strategy of focusing on the "long tail"?
(5) Could Bug Labs use any of the other project selection methods described in the chapter? If so, which would you recommend?
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