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Define trade secret. Rob Lebow, the director of corporate communications for Microsoft, received a flier from Neal Hill at Rossin, Greenberg, Seronick, & Hill (RGS&H), a small New England advertising agency. The flier stressed the agency's familiarity with Lotus 1-2-3, which was the main competition for Microsoft's new spreadsheet program, Excel. RGS&H had recently hired two people who had worked on the Lotus account for another advertising agency, and so Lebow wondered whether RGS&H was offering Microsoft the skill and experience of these new employees or whether the agency was offering to sell confidential information that belonged to Lotus. Lebow had four options: (1) he could ignore RGS&H's flier; (2) he could return the flier with the reply, "Thanks but no thanks;" (3) he could forward the flier to Lotus; or (4) he could investigate the offer. Did RGS&H really offer to sell confidential information? If Neal Hill opted for (2) was he guilty of a crime or merely of poor judgment in his choice of words? Justify your reasoning.
Objective and Multiple choice questions based on Operational Management.
Use the Internet to research a high involvement (HI) organization in an industry of your choice and then examine two actions that this particular HI organization takes in order to make its employees feel that they are members of a supportive commu..
What role will Redbox and other competitors play in the development of Netflix's strategic plans? How threatening are these competitors to Netflix's future?
Pascal Corporation is preparing its December 31, 2012, balance sheet. The following items may be reported as either a current or long-term liability.
Assess the techniques used by QinetiQ for improving business processes and evaluate the success of the overall strategy.
What are virtues? How might one apply virtue ethics to business situations? What are the strengths and weaknesses of the virtue approach?
What is the EVPI. Find the EVSIs also efficiencies for Stanton and New World. If both firms charge $5,000 which firm should be hired
Imagine you are a brand manager for your favourite food product. You have been challenged with finding a new distribution channel for a product under your brand supervision.
Locate an article regarding ethics considerations in financial management. Write down an article analysis in which you address the following items:
Given the importance of highly functioning self-managed teams, what leadership style best supports high functioning interdependent team behavior?
Since the success of a project rests largely on the performance of the team, what are some techniques a project manager can employ to foster a group of individuals in becoming a cohesive and high-performing team
Advertising is significant tool which can be cross between success and failure with many organizations. Over the years consumers have been mislead by organizations that failed to comply with the regulations and illustrate the organizations true ag..
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