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Question: 1. Have you participated in online promotions, and, if so, what has been your experience? Considering just a single online promotion that you participated in and considering yourself representative of the brand's target market, do you think the promotion accomplished its objective?
2. What are your thoughts regarding the future of online promotions?
3. Visit a local grocery store and identify five instances of sales promotions. Describe each promotion and comment on the objectives that promotion was intended to accomplish for the sponsoring brand or for the retailer.
5. Have you ever participated in some form of loyalty program? What has been your experience? For example, do you think the program served to increase your repeat business with the sponsoring brand?
How do you communicate value? If the messaging is not understood by consumers, they will want to pay less for a product. Communicating Value to a target group of consumers is important to the bottom line
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How do you view the future of social media-and social media marketing? Write a description citing three or four trends or developments you think may evolve ove the next decade?
What is a threat in the context of InfoSec? What are the 12 categories of threats presented in this chapter?- What is the difference between a threat and an attack?
Given the importance of understanding the external environment, why do some firms fail to do so? Give an example of a firm that did not understand its external environment
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