Define the recipients-readers of the email campaign

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Reference no: EM132260754

Question-Define the recipients/readers of the email campaign?

Give the answers Based on this article..... Business is Turmeric Powder

Step One: Define Your Readers

Before you start putting together email campaigns, you should define your audience. Once you get a good idea of the folks reading your newsletters, it’ll be easier to decide what you want to say to them.

Who do you want to be the primary readers of your email campaigns? Industry leaders and peers? Current and potential customers? Family and friends?

Once you define the group or groups you want to send to, you may even want to jot down a few bullet points to help define them a little more. Maybe a few key words that describe the people in the group and what the group will want to get out of your campaign. This will help you keep your newsletter content relevant to that group, and ultimately help ensure the success of your email marketing. Perhaps even more importantly, it will keep you from annoying the people who like you enough to sign up for your emails.

MMP wants their email communication to reach industry leaders and peers. They plan to use their email newsletters to help them gain even more recognition in their industry.

Marketing industry leaders and peers:

Looking for information about the hottest marketing trends and what the next hot trend will be

Interested in market trends gathered from in-depth consumer research Interested in industry news and gossip

Just Bulbs wants to reach current customers to keep them informed of sales, special offers, and new products.

Current Just Bulbs customers:

Want product information and reviews—which bulbs are the best? Want to know about the newest niche light bulbs on the market Want access to special offers and sales

Reference no: EM132260754

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