Define the marketing mix and the promotional mix

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You have been hired as a consultant (due to the great marketing course that you had within your undergraduate degree) for a chain of grocery stores. Your assignment is to help this store in their Hispanic community locations. Using the marketing mix and the promotional mix (make sure you discuss all elements from both in your answer) discuss how you will develop these stores to meet the target customer's needs.

Reference no: EM1351568

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