Define the goals of your marketing campaign for your segment

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Reference no: EM133581745

Assignment: Marketing

Overview

For this milestone, you will submit a paper outlining the marketing strategy you have selected for the new segment you chose for your brand. This paper should include information about the overall campaign and should explain your strategy in detail.

Prompt

Draft a paper that explains in detail the goals of the overall marketing campaign, channels through which you will market the new segment, the way you will incorporate a one-to-one strategy, and messaging strategy. When discussing your one-to-one strategy, be sure to define one-to-one marketing, describe the stage/s in the consumer buying process for which this strategy is most effective, and determine a one-to-one strategy that would work for the stage you identified, explaining why it aligns with your chosen segment.

Specifically, the following critical elements must be addressed:

Marketing Strategy

The goal of a marketing strategy is to increase sales and stay current with how a market is behaving. Present this strategy in a way that communicates why this strategy will be effective, and defend your claims. Remember that when creating a presentation, you should ensure that the elements used display a level of professionalism and do not distract viewers from the key points being presented.

I. Overall marketing campaign

Question A. Define the goals of your marketing campaign for your segment.

Question B. Determine channels through which you will market the product to your segment. Justify your response.

Question C. Develop a messaging strategy, including sample messaging, for each channel you identified.

II. One-to-one marketing campaign

Question A. Define one-to-one marketing, and describe how you will incorporate it into your overall marketing campaign.

Question B. Describe which stage(s) in the consumer buying process would best lend itself to one-to-one marketing.

Question C. Determine a one-to-one marketing strategy that would work for the stage(s) you identified and explain why it aligns with your segment.

Reference no: EM133581745

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