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Scenario: You are the marketing manager for a local nonprofit charity of your choice whose funding is derived from membership fees. You have noticed a severe drop in new memberships and a decline in repeat memberships, which is threatening your organization's ability to survive and grow. You have decided to implement the Five-Step Marketing Research Approach to help clarify the problem and develop strategies for implementation. Address the following in your role as marketing manager: • Provide an intrduction slide that prepares viewers for what they will be learning and how the presentation will progress. • Introduce the charity you selected to focus on (this can be a real charity or one that you make-up) by name, what they do, and recap the assignment scenario they are facing. • Define the Five-Step Marketing Research Approach and discuss the importance of research in marketing. • Describe each step of the Marketing Research Approach in detail, using the scenario in the assignment as an example and create a plan of attack to explain how each stage should be implemented. • Define the target market that you are striving to bring into this organization (deographics, etc.) and describe the methods of research that you will use to identify these groups of people. • Define service differentiation. Provide an example that illustrates how the local nonprofit charity in the scenario can use differentiation to help increase the target market's interest. • Explain how differentiation will help position the charitable organization within its defined market.
Kelle Carpet and Trim installs carpet in commercial offices. Peter Kelle has been very concerned with the amount of time it took to complete several recent jobs. Determine the expected completion time and variance for each activity
Outline what you believe the current status of the project is and interpret what the projections mean to you. Using only this cost data, how can you project time to complete
Discuss the differences between crimes and torts. Include differences in sanctions, parties, and burdens of proof in your answer.
Wally is not satisfied with the number you give in (a); he wants the process capacity to become larger. There is a worker recently hired. Who do you want the new worker to help? Order taker, picker, or packer? Why?
What is the purpose of an approval committee? Who is usually on the committee? Are systems analysts on the committee?
Discuss sweatshops as they relate to labor laws. Are there sweatshops present in the US? Why or why not? is there an argument that can be made in support of sweatshops in poverty-stricken nations?
Utilizing an objective stance, you will take on the role as a consultant for a new small restaurant chain located in your home state.
When a new business in started, or a patent idea needs funding, venture capitalists or investment bankers will want to see a business plan that includes forecast information related to profit and loss statement. What type of forecasting information ..
What is the minimum number of tellers that must be scheduled so the bank remains a FEASIBLE system?
Alberta oil and gas companies are using pre-employment substance abuse testing even though it is prohibited.
Chuck Smith owns a custom organic tortilla manufacturing plant which has experienced an increase in demand of 35%.
Describe two approaches to disciplinary action? Describe a typical grievance procedure?
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