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Define the feature function and benefit

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1. A friend of yours agrees with the adage, "People don't know what they want-they only want what they know." Write your friend a letter (post it here) expressing the extent to which you think marketers shape consumer wants.

2. Find an advertisement (hard copy or electronic), indicate the Attention Interest Desire and Action elements. Present in class.

3. Define the Feature Function and Benefit for your product or service.

Reference no: EM131361839

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