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Assignment Instructions:
Choose a product, service, organisation or institution that you are interested in working for (this can even be based on a new business idea that you would like to one day pursue). Based on your choice above, answer the following questions in approximately 750 words.
Questions - In your own words discuss the following:
i. Define the concepts and processes in Marketing and why it is important to your chosen product, service, organisation or institution.
ii. Identify and discuss one (1) explicit Marketing Environmental factor/force and its potential impact on the organisation. Include in your answer whether this a Micro or Macro factor.
iii. Provide comments on what you consider the company should do in response to this change in the Marketing Environment to maintain a competitive advantage.
Do first three questions, don't do last questions. Based on your choice above, answer the following questions in approximately 750 words. Submit your answers in the Module 2 (Week 4) discussion forum (you will not be able to see other forum posts until you have posted your submission).
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