Define the concepts and processes in marketing

Assignment Help Marketing Management
Reference no: EM131891779 , Length: word count:750

Assignment Instructions:

Choose a product, service, organisation or institution that you are interested in working for (this can even be based on a new business idea that you would like to one day pursue). Based on your choice above, answer the following questions in approximately 750 words.

Questions - In your own words discuss the following:

i. Define the concepts and processes in Marketing and why it is important to your chosen product, service, organisation or institution.

ii. Identify and discuss one (1) explicit Marketing Environmental factor/force and its potential impact on the organisation. Include in your answer whether this a Micro or Macro factor.

iii. Provide comments on what you consider the company should do in response to this change in the Marketing Environment to maintain a competitive advantage.

Reference no: EM131891779

Questions Cloud

Income statement and balance sheet figures to future sales : One straightforward yet effective way to simplify the challenge of forecasting which ties many of the income statement and balance sheet figures to future sales
How he perceives population will be kept in check : Thomas Malthus is widely known for his writings on population and how economic growth is hindered by an excessive population.
Discuss the impact of government and private agencies : External drivers are often related to changes in the administrative or political setting of the environment, and the leadership of the organization.
What profit do you actually expect-expected profit : The Watson Co. and the McIlroy Co. have both announced IPOs at $40 per share. What profit do you actually expect? What principle have you illustrated?
Define the concepts and processes in marketing : Choose a product, service, organisation or institution that you are interested in working. Define the concepts and processes in Marketing
Why should the law treat cyber-hate or hate crimes : Why should the law treat cyber-hate and/or hate crimes any differently when committed online rather than offline?
What managed care trends do you think affect employers : What managed care trends do you think affect employers today and which do you think has the greatest impact on employers? Explain your perspective with examples
What is the operating cash flow for year one of project : What is the operating cash flow (OCF) for year 1 of project A that Middlefield Motors should use in its NPV analysis of the project?
Discuss rules based standards and principals based standards : Discuss rules based standards and principals based standards. Describe similarities and differences that exist between these standards.

Reviews

len1891779

3/8/2018 12:22:51 AM

Do first three questions, don't do last questions. Based on your choice above, answer the following questions in approximately 750 words. Submit your answers in the Module 2 (Week 4) discussion forum (you will not be able to see other forum posts until you have posted your submission).

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd