Define the concept of community manager

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Reference no: EM133349666

Assignment:

Answer with five or more sentences:

1- What is the community manager or community administrator today?

2- Explain how the analysis of virtual communities and social listening can serve as a basis for segmentation and selection of the target market.

3- Define the concept of community manager and explain why this figure is important in a social media strategy.

4- What are the qualities and skills that a community manager should have?

5- What are the functions performed by a community manager?

6- Explain the importance of properly managing virtual communities.

7- Explain the role of the community manager in handling complaints and negative comments from users.

8- Explain the concept of social listening and how this helps to analyze and study users.

9- Explain how, through the analysis of virtual audiences, information can be obtained to segment and select the target market.

10- What do you think about the future of the figure of the community manager and explain why this figure will continue to be of vital importance in social media strategies.

References:

Unit 3 of the book Social networks and marketing 2.0. COMM092PO and Chapter of the book Social media strategy: A practical guide to social media marketing and customer engagement.

Reference no: EM133349666

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