Define the characteristics of a vulnerable consumer

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Reference no: EM132660178

Coke post

Word count 150

The classic failure of the new formula of Coke which was introduced in 1985. Upon hundreds of complaints from the Coca Cola classic fans, along with several protests, the company was forced to bring back the old formula in July of 1985. How would could marketing managers prevent something like this from happening in the future?
( put each reference on each topic )

Dq 1
Word count 250

Research various codes of ethics in marketing research. Explain how the codes of ethics support conscious capitalism. Why might someone prioritize ethics in services marketing?

Dq 2
Word count 250

Define the characteristics of a vulnerable consumer. Considering ethics, should there be greater government regulation with respect to selling to vulnerable consumers? Within the context of a Christian worldview, why should businesses consider the methods of marketing to vulnerable consumers? Be sure to support your responses with evidence from the readings or additional references.

Attachment:- Coke post.rar

Reference no: EM132660178

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