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Define segmentation

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Reference no: EM132421312

Question 1: Define segmentation. Then, analyze why the average company in the Mexican sauce industry should segment the general market for Mexican sauce to its advantage. Support your analysis with at least three reasons.

Question 2: You are in charge of managing a campaign that allows your company to coordinate sales across all brands and channels. What type of information would you need to avoid the possibility of cannibalization among brands?

Question 3: What type of information would you need to avoid conflict of interest among your authorized channels of distribution?

Reference no: EM132421312

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