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1. Define sales promotion and discuss its objectives.
2. Consider your How could they effectively use sales recruiting tool? How does your college/university use the Internet to attract quality prospective students? Are they doing a good job? hat suggestions would you make to your college or university to improve their Web appearance?
3. Consider that you are a salesperson for the local Toyota dealership. A young, newly married couple enters through the personal selling process, using this couple the lot as your target.
4. You are the owner of a small hometown brick-and-mortar gourmet meat store. What, if any, advantage do you see in setting up an online presence? In what ways could this possibly help your business? Or could it?
Describe the main categories of risks in virtual management also explain the importance of planning for high-risk and catastrophic events. Explain how mobile communication tools and instant messaging contributes to virtual management. Site any exampl..
Suppose a company charges a premium of $150 per year for an insurance policy for storm damage to roofs. Actuarial studies show that in case of a storm, the insurance company will pay out an average of $8000 for damage to a composition shingle roof an..
Find an example of a quality failure and determine the reasons for the failure. Use the references at the end of Chapter 8 or recent newspaper or magazine articles to help find an example.
Please comment on the following libertarian and laissez-faire ethical theory as it relates to diversity in the workplace:There are no rights, duties, or other considerations between employer and employee except those special rights stipulated in an e..
Compare and contract unsecured credit and secured credit, and explain the key differences. Provide an example for each.
In their? research, Fiber One product managers consistently heard that the awful taste of fiber was a real barrier for many? consumers, even though they realized they needed more fiber in their diets.? So, during the? __________ phase of the new prod..
What are some of the problems with the current systems of regulatory controls? What changes need ot be made to enable corporations to restrucutre their operations? What incentives need to be changed to enable corporations to be more environmentally s..
A paint store in Rolla sells a specific paint. The monthly demand of this paint follows a normal distribution with mean of 100 and variance of 144. The excess demand can be backordered. It takes the paint store one month to receive the order it place..
What are the principles guiding general education? What are the most important concepts learned from general education? And how can the knowledge and skills learned shape your personal and professional development?
What are the basic reasons for the recent growth of international business activity? How has technology contributed to the globalization of markets and production? Comment on the following statement: “Ultimately, the study of international business i..
Ryanair, Wal-Mart, Timex, Casio and Hyundai are all cited as examples of firms pursing cost leadership strategies, but these firms make substantial investments in advertising, which seems more likely to be associated with a product differentiation st..
There are many effective styles of leadership, do you feel it applicable to all situations? While this is an effective leadership style to adopt, do you believe it is possible and effective for an individual to possess several leadership styles? Is i..
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