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QUESTION 1
Service quality focuses on satisfying customers' needs in the moments of truth during service encounters where the customers form perceptions of the service delivered/received. Critically discuss how service organisations can use the five dimensions of service quality as proposed by Parasuraman, Berry and Zeithaml (1988) to manage customer satisfaction during service delivery
QUESTION 2
The unique characteristics of services significantly impact on the delivery of tourism service products. Discuss the four distinctive characteristics of services and illustrate them with reference to a service product of your choice
QUESTION 3
Critically discuss why service recovery procedures, after a service failure though intent on satisfying customers, tend to lead to dissatisfaction. Use relevant examples to illustrate your answer
QUESTION 4
Services are usually produced and consumed simultaneously, in many cases the customer has to enter the service facilities and be within the servicescape before the customer can make the purchase decision. Describe what is meant by the term "servicescape", detailing the usefulness of this concept in relation to new services and/or improving the existing services
QUESTION 5
Relationship marketing focuses primarily on the development of relationships between the organisation and the customer. Define Relationship Marketing and describe why it may be of particular importance to service marketers
Evaluate the lower and upper control limits for the chart
In your opinion, what are the negative impacts of this growing demand on the physical state of the outdoor recreation sites in Mauritius? Is eco marketing always honest and ethical? Explain with examples related to outdoor recreation
This assignment is a two-part exercise designed to increase the student's awareness of their own emotions, the emotions of others and the effects emotions have on our ability to communicate effectively.
Customer relationship management system implementation
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
Analyse and determine the relationship between Organisational Strategy and HRM.
Professional business report on Global Marketing
The purpose of this assignment is to enable the student to understand buyer behaviour, the purchase decision-making process, marketing research techniques for the development of marketing plans, assessment of different information and customer satisf..
Dissimilarity between cost of service and value of service
Mountain Man Brewing Company: Bringing the Brand to Light" case to complete a formal written case analysis.
Describe and analyse the primary internal and external influences on State Bank of India.
The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..
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