Define puma pricing strategy

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1. Define PUMA's pricing strategy and the reasons why in one paragraph. Cost based or value based.)

2. Research and define the brand PUMA’s target market both demographically and psycho-graphically. and VALS system.

3. What is the PUMA’s sourcing strategy? Domestic, off shore, 807, a combination? What are the pros versus cons of their strategy? (One paragraph.)

4. Do you think the Justice Department should pursue criminal investigations of major players and firms on Wall Street?

Reference no: EM131788778

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