Define outbound marketing communications

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Assignment:

A product's promotional mix often includes outbound and inbound marketing communications activities.

a. Define outbound marketing communications. Identify/describe in detail three out- bound communication tools and how they can be used at different points of the Consumer Advocacy Funnel.

b. Define inbound marketing communications. Identify/describe in detail three in-bound promotional tools, explain why marketers use these promotional tools and how they can be used at different points in the Consumer Advocacy Funnel.

Reference no: EM133223986

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