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Define macroenvironmental and microenvironmental. What can a mobile phone marketer do to take a more proactive approach to the changes in the marketing environment? Discuss specific forces, including marcoenvironmental and microenvironmental forces. Chapter 4, Table 4.2 (Planning Primary Data Collection) outlines approaches to conducting research. Identify and explain each step in the collection process. Suppose your company has experienced a decrease in sales in hiking gear and accessories. Explain which data collection plan you would use to gather data. Explain the term customer relationship management (CRM). According to the textbook, "The most common cause of CRM failures is that companies mistakenly view CRM only as technology and software solutions." What does this statement mean? Small businesses and nonprofit organizations often lack the resources to conduct extensive market research. Assume that you are the director of fundraising for a small nonprofit organization that focuses on a social issue. List three ways, using limited resources, that you could gather information about your primary donor group.
Suppose someone argues that inflation is good for business (because businesses receive higher prices) and bad for individuals (who pay the higher prices). Is there any validity to that reasoning? Why or why not?
Distinguish clearly between a Marketing Strategy and a Marketing tactic.
select an organization on which to conduct a swot analysis. you may use the company you work for or research an
Explain Intranet, Internet, Extranet- use in a wholesale electronics company
this is a new department that requires a good manager who has the following skills conceptual communication
Briefly describe two problems, or situations, in which a company might perform marketing research. For each problem, tell me what the research population would be and how you would recommend the company should collect data.
ldquousing perceptual maps in marketingrdquo simulation summarycomplete the simulation ldquousing perceptual maps in
What is the retailer's markup in dollars and what is the wholesale price, what is the manufacturer's price?
select a company that uses either b2b a company that provides products services or information to other business or b2c
you are the owner of sony. you have just developed the newest hype in gaming consoles the playstation. what steps must
Explain Market the products in other countries and If you were running a skateboarding clothing company that performed well in the states how would you plan to market the products in other countries
what is public relations?assess a minimum of two definitions of public relations from the course materials and your own
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