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Define lululemons target market

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Reference no: EM133975185

Company: LULULEMON

Marketing

1. Define Lululemon's Target Market (Demographics?)

(Strengths and weakness for the following 4)

2. Product.

(Include services) [What are direct strengths/weaknesses of Lulu products?] {look for guarantees, common complaints, etc) (liability issues? recalls?)

3. Price

In relation to target market, is the price appropriate? Discounts for volume purchasing? Customer loyalty programs?(Customer retention) (Think strengths and weaknesses, what do competitors do?)

4. Place

What strengths / weaknesses does the company have within the channel they operate? (b2c) Online counts, so find strengths and weaknesses there.

(Online deals only? Is the website easy to use? Is the website where customers return products?) (brick and mortar stores? what is different there than online? or competitors?) How is the experience inside Lulu stores

5. Promotion

How does our company get our message to the customer? Marketing platforms? Is it appropriate for the target market? (What marketing medium does the company use the most? least? are there weaknesses in their marketing plan? (For lulu, look at pop up shops) (sponsors i.e. influencers or celebrities)

Reference no: EM133975185

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