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Question: 1. In marketing, the customer has to come first . . . you can't market to a potential customer unless you understand their wants, needs, desires, state of mind, interest, incomes and so much more. Why do you think it is important for a marketer to understand how a customer makes that final purchasing decision?
2. Indicate which of the following factors would most influence your decision, and then explain how a marketer could use this information to better market this new car to you:
a. Price
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Select a current debate in marketing and brand management. • Search the Internet and University of Roehampton Library and identify a relevant article about the current debate you selected.
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For your Final Project, you need to find a business such as your employer, a company you support through your personal consumer buying behavior.
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