Define external environment analysis

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Reference no: EM133926938

Assignment:

Case Study: VidTech Video Streaming

In 2018, two UJ computer science majors, Senzo Nkosi and Gugu Mncube, started a video distribution platform which allowed on campus students to share and stream videos. The platform grew so fast that it required continuous development and upgrades to maintain stability. Nkosi and Mncune realised the platform's potential and after graduation in 2019 opened the startup VidTech, a streaming video platform for an entire nation. Multinational companies Vodacom, MTN and Multichoice all invested in the startup to enable a video streaming service not only for South Africa but for Africa and the world. The company continued to grow and in 2021 large production houses such as Disney, Warner Bros, Sony and multiple others, began to license content on the platform.

The demand for high definition content became a necessity and the platform had to grow accordingly. VidTech also had to start catering for the mobile boom of tablets and smartphones after 2021. This required significant development and resources to ensure all users could access their content. VidTech listed on the Johannesburg Stock Exchange (JSE) in 2020 and Financial Times Stock Exchange (FTSE) in 2022 to much fanfare and excitement.

Fast forward to 2017 and VidTech is now the leading streaming service in Africa and competing with international competitors such as Netflix and Hulu. Senzo Nkosi serves as the CEO while Gugu Mncube serves as the Chief Operations Officer (COO) as VidTech strives to realise a new initiative: streaming quality educational content to rural areas around Africa. Collaborating with Vodacom and MTN, VidTech aims to provide zero-rated video streaming of educational content to rural Africa as this would facilitate economic growth and socio-political improvement within the continent.

SECTION A: CASE STUDY QUESTIONS

Question

You are a business analyst working on the educational streaming content project and VidTech wants to have its external environment analysis report.

Define External environment analysis
Perform a PESTEL analysis for VidTech.

Reference no: EM133926938

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