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1: Define what is meant by "brand equity "and discuss what a company can do to maintain brand equity.
2: Discuss the Product Life Cycle Concept and include the relative amounts of sales and profit during each stage.
3: How are innovations in interactive television and online services expanding the strategies and tactics marketers employ today?
4: What are some of the personal and business-related privacy issues associated with the growth in database marketing and how should they be addressed?
5: Define direct marketing and give some real world examples.
Q: Give one example for each of the following transformation processes: physical, locational, an exchange, physiological, psychological, and informational.
Find out the characteristic of National Stock Exchange - stock market is very close to a perfect competitive market. The price of a stock usually is determined by the market forces of demand and supply of the stock and individual buyers and seller..
Selecting Advertising Media and Determining Advertising Budgets, Developing Social Media Campaigns for the New Product Launch
Brand over Pricing: This discussion focuses on the importance of branding. As Winer (2012) suggests, if you are dissatisfied with the present position, the brand needs to be repositioned and the value proposition may need to be changed
Basic power point presentation on the following information for Whole Foods
Provide an example of a price discrimination for a good or service that you thought it to unfair. Do you still believe that the discrimination is unjustifiable
Case: Trouble Brews at Starbucks, Start writing the second section of your Marketing Plan. The second section of your Marketing Plan is the Situation Analysis
Explain New product launch in foreign market and Assume you are launching a product for a foreign market
Communicate the Value: Integrated Marketing Communications BriefPlease select a brand that has a brand problem. What is the most persuasive idea we want to convey
Define an ecologically sustainable organization
Complete the Marketing Environment Simulation and Summary in MyMarketingLab
What metrics would you use to determine success, What keywords would you use
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