Define digital media-from marketing standpoint

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Define Digital Media. From a marketing standpoint, how can organizations use digital media to improve sales? Social Media is a subset of digital media, look up a company you buy products from on at least two different social media sites (examples: Facebook, Twitter, Instagram, Pinterest), what message are they trying to convey? Are they sending the same message on both sites? Why or why not? What demographics do you think they are targeting on each site?

Reference no: EM132244473

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