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Question: Primary Task Response: Within the Discussion Board area, write 400-600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.
Target Segment Identification and Selection
• Define demographics, psychographics, and market segmentation.
• Using the scenario as an example, identify and analyze (at a summary level) 2 potential target segments using demographics and psychographics that may meet the bank's high-level strategic goals.
• Select 1 segment, and illustrate why this is the best segment to select based on a detailed discussion of needs, wants, and psychographics of that segment and how they align with achieving the bank's long-term strategic goals.
Develop your distribution strategy for the product. What retail outlets will sell your new product? How will you manage your supply chain? Develop your pricing and promotional strategy. How will it focus on your target market
Explain Major marketing trendsand Need help in identifying the major marketing trends in the last decade
Explain the use of the APIC decision sequence model as an aid to international integrated marketing communications.
List and explain four (4) ways that even a well-executed marketing program might fail. Identify four (4) measures of marketing effectiveness
Published articles/stories about the organization and Television/radio/news stories about your organization
Recommend a new marketing mix strategy based on any weakness(es) you discovered. Examine the company's current positioning strategy. Determine whether or not to change that strategy.
discuss the benefits to a company of having an effective service recovery strategy. describe an instance in which you
select a publicly traded corporation for which you would like to work or are currently working.research the corporation
Why do you think Red Lobster relies so much on Internet surveys to track customer opinions, preferences, and criticisms?
Prompt: What is the role of branding in today's marketing communications? Some question to consider as you address the prompt: How does a brand add value to an organization's communications process? What makes a branding initiative/program successful
Create an argument supporting that using the market-based valuation method yields the most accurate results. Provide support for your argument.
With all the problems facing companies that go global, why are so many companies choosing to expand internationally? What are the advantages of expanding beyond the domestic market?
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