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Essay writing:
Upon reading the assigned articles, write an essay stressing on the following points by giving evidence from the articles:
Article 1: Consumer reaction to service rebranding
Article 2: THE IMPORTANCE OF BRANDING AND REBRANDING FOR STRATEGIC MARKETING by Raluca-Dania TODOR
Use the three parts essay style:Introduction:Define branding and re-branding.Present the different reasons cited by literature that might lead to rebranding decision by businesses
Discussion:Present different types of brand name changes in the service sectorCustomers' reactions to service rebrandingConclusion:Conclude by emphasizing the importance of branding as a marketing strategy.
ReferencingUse Harvard referencing style
References should be strictly from the assigned articles.
Writing Guidelines:- Essay should follow Harvard referencing/ citation style- Page limit is less than 10 pages with referencing- Use 12 Font for text and 14 for the headlines.
Attachment:- Essay Articles.rar
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