Define blue ocean strategy and its importance

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Reference no: EM13728810

Blue Ocean Strategy Paper

Write a 750- to 1,000-word paper that describes the importance of blue ocean strategy and identifies a product or service that would be considered a blue ocean move. Include the following:

A description of blue ocean strategy and its importance

A product or service that might be considered a blue ocean move and why

An alternative red ocean move for the same product or service along with the pros and cons of that strategy.

Reference no: EM13728810

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