Define and state the objectives of sales promotion

Assignment Help Marketing Management

Reference no: EM131267349

Define and state the objectives of sales promotion. Sales promotion consists of those marketing communication activities, other than advertising, personal selling, and public relations, in which a short-term incentive motivates consumers or members of the distribution channel to purchase a good or service immediately, either by lowering the price or by adding value.

The main objectives of sales promotion are to increase trial purchases, consumer inventories, and repeat purchases. Sales promotion is also used to encourage brand switching and to build brand loyalty. Sales promotion supports advertising activities.

1. What is the primary factor that determines sales promotion objectives? Name some different types of sales promotion techniques, and explain the type of customer they are intended to influence.

2. You have recently been assigned the task of developing promotional techniques to introduce your company's new product, a Cajun chicken sandwich. Advertising spending is limited, so the introduction will include only some low-budget sales promotion techniques. Write a sales promotion plan that will increase awareness of your new sandwich and allow your customer base to try it risk-free.

Reference no: EM131267349

Questions Cloud

What arguments based on the fourth amendment : What arguments based on the Fourth Amendment to the United States Constitution should Deft make in support of this motion - what arguments should the prosecutor make in opposition to the motion, and how should the court rule on the motion? Discuss.

Differences between extending a class : Explain the differences between extending a class ,creating a new class and implementing interface; and when each one of them will appropriate.

Create a simple contact manager application : For this assignment you will create a simple contact manager application. This application will track personal information about the user's friends and acquaintances.

Discussion-analyzing implications : Assignment: Discussion-Analyzing Implications. Implications of arguments can be used as tools for evaluating and assessing arguments. These can help you decide whether you want to accept or support an original argument or not. In this assignment, y..

Define and state the objectives of sales promotion : Define and state the objectives of sales promotion. - What is the primary factor that determines sales promotion objectives?

Determine the svd of h : Based on the SVD of H, determine an equivalent MIMO system having two independent channels, and find the optimal power allocation and channel capacity when H is known at the transmitter and the receiver.

Describe the objectives of the database environment : Describe the problems and constraints. Describe the objectives of the database environment. Describe the scope and boundaries. List the data specifications (must include a minimum of three entities with attributes).

Multithreaded a java program that outputs prime numbers : Write a multithreaded a Java program that outputs prime numbers. This program should work as follows: The user will run the program and will enter a number on the command line, The program will then create a separate thread that outputs all the pr..

Discuss the most common forms of consumer sales promotion : Discuss how different forms of sales promotion can erode or build brand loyalty.- What forms of consumer sales promotion might induce impulse purchases?

User Account

All Pages