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Your best friend owns a small children's clothing store located in the downtown area of a community of 50,000 citizens. Business has been slow the past year due the construction of several new strip malls and a new Wal-Mart store (Increased competition). She discovered you were taking an online marketing class, asked you for your advice for ideas that would increase her sales (She owns her present building and will not relocate her business, even though the downtown area is losing stores to the new strip malls). Based on
1. What you have learned in this course what would you tell her.
2. Define and discuss cross-border alliances. What are they and how do they work?
3. What are the benefits of list segmentation to direct marketers?
4. Why do marketing managers need research and what is its role in decision making?
5. Marketing strategy consists of selecting a segment of the market as the company's target market and designing the proper marketing "mix" that meets the needs of that segment. Discuss how this is achieved.
What are the 3 C's (Competitors, Customers, Company) of the Bose Corporation and their internal and external marketing strategy? Include citations for specific information.
Explain Annual Rates of Return and Furniture loans plus other secured loans may not exceed the automobile loans
1q. are the ethical issues wal-mart faces really different from other large retailers?2q. wal-mart officials have
Explain us law- interstate commerce and trademark violation
has your organization use a hotel taken advantage of or explored the effectiveness of non-traditional advertising media
Drive-In Don's fast food restaurant sells the most delicious burgers in town at the most affordable price. Do George and Mary have a case? What are their strongest legal arguments? Explain
1. consists of people equipment and procedures to gather sort analyze evaluate and distribute needed timely and
create the second part of the advertising portion of the marketing communications plan using the business and
question 1in his last order the bakery manager at bread of the earth bakery purchased a different brand of whole wheat
1. what characteristics describe innovative organizations? if you were attempting to transform an average organization
marketing is the same regardless of whether it is for a servicegood or e-commercebrick-and-mortar it is about research
1q. assess your satisfaction with the company you researched and make recommendations about how that company could
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