Define an assessment of marketing strategy

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Reference no: EM131810938

Question: Your firm is wondering about the results of magazine advertising as part of an assessment of marketing strategy. For each ad, you have information on its cost, its size, and the number of inquiries it generated. In particular, you are wondering if the number of leads generated by an ad has any connection with its cost and size. Identify the Y variable, the X variables, and the appropriate statistic or test.

Reference no: EM131810938

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