Define affinity positioning correlation and cross-selling

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Reference no: EM133551136

Essay Problem: Datamining

Question A. What is an association rule? Define it, explain a rule use-case, and rate the goodness of the association rule using support, confidence, and lift.

Question B. Define affinity positioning, correlation, and cross-selling and explain how they are used to help collect data that is used in market-basket analysis.

Question C. What is Sequential Pattern Analysis and provide an example? Explain how it is relevant to market-basket analysis?

Reference no: EM133551136

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