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Define a set of customer attributes

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Using whatever "market research" techniques you feel are appropriate, define a set of customer attributes for (a) purchasing books at your college bookstore, (b) a hotel room used forbusiness and (c) a college registration process. How might QFD be used to design these services?Define a set of "hows" and try to construct the relation matrix for the House ofQuality for eachexample.

Reference no: EM131253154

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