Reference no: EM132426819 , Length: 15

15 Pages Our Company is Disney.

Team Research Topics:

The team research topic can be one of the following

1. International Marketing Entry Strategy Plan:

a. Select a product and evaluating its opportunities for international business.

Example: Export wine to China; Export Solid wood furniture to Japan; Selling American lifestyle products in Argentina. Import Brazilian liquor to the USA.

b. Define a hypothetical company: Company size and resources, competitive advantages, positioning, and overall orientation.

•  Conduct research to identify and evaluate potential marketing opportunities: general business environment, cultural acceptance, product market potential.

• Select your target customers from one of the major geographical areas (not entire country)

•  Good references are from the American Chamber of Commerce websites, US Commerce Department Export websites, and websites of the country.

c. Identify the proposed tactics, i.e. distribution, price and promotional policy

d. Draw up the details of your strategic plan,

• Product positioning and modifications,
•  Pricing strategy
•  Distribution strategy
•  Promotional strategy
•  Competitive Analysis (SWOT, PESTEL, and Porter)
• Assumptions: You can either manufacture or ship your product/servicefrom the U.S. or from that country, and have a time horizon for your marketing plan of 3 years

e. What are the key factors determining success in marketing the product and any specific constraints which impede the marketing effort