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It is for a dissertation where i owe a company named Jet Ranch where i rent a hall for wedding and anniversary and any events. The hall costs rs 50000 per day and it can accomodate maximum 300 pax.
since 3 years our profitabilty are decreasing.
2014: 7 million
2015 : 5 million
2016 : 3.5 million.
Decrease in profitabilty is my independent variable and my dependent variable is competition, poor marketing and the price of the hall is to high.
I need a literature review on decrease in profitability.
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