Reference no: EM133948363

Question

1. Assume you've been tasked with researching and designing an advertisement for a brand of car for a Western country like Canada, France, or the U.S. and separately for an Eastern country like China or Japan. Explain how AND why you would craft the cultural context of the ads such that they're each aligned with the dimensions associated with each culture. Make sure to specify the dimensions and rationale for each in your response below.

2. A Chinese-based dog food company has developed a new brand of dog treats for its U.S. markets with the initial launch targeted in pet stores in the Atlanta area. Given negative PR with the COVID-19 virus, the company is concerned that consumers have shown a higher propensity to shun China-based products, so they're considering delaying the launch until late-2021. Before pulling the plug on the launch, they've hired you to conduct quick consumer behavior research to verify if this concern is valid. Create and administer 1:1 interviews with a minimum of 10 dog owners while they are shopping at a pet store. Based on these 10 interviews, assess the likelihood of ethnocentrism in this market, then make a recommendation to the firm which also explains your rationale. Also, do not disclose the country of the firm you're representing.

3. Select a group (e.g., school club, religious organization, sports league, social organization, volunteer group, etc.) of which you are a member. Craft and conduct two different surveys to determine Opinion Leaders in that group: one using sociometric method and the other using the key informant method . Note where there were similarities and differences, and explain reasons there may have been alignment and mismatches.

4. Which maps the processes for three decision steps across low and high involvement products/services. Choose 2 of your recent consumer decisions, one that's low involvement and one that's high involvement. Summarize how those decisions aligned (or didn't) with the decision steps and processes as outlined in the model, and explain your rationale.

5. Define the type each type of satisfaction, then describe an example from your own consumption experiences over the last 2 months and explain why each experience aligns with that satisfaction type.