Decides to purchase certain model

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Reference no: EM131159370

Randy is shopping for an all-in-one printer/copier/scanner/fax machine. He decides to purchase a certain model because it has the highest price, so Randy assumes it must have the highest quality. Randy has applied a(n) ____ in making his decision.

a. data structure

b. reference price

c. database

d. information rule

e. qualitative analysis

Reference no: EM131159370

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