Decided to conduct a survey of referral physicians

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An orthopedic group in Virginia has decided to conduct a survey of referral physicians. The results, which are posted on the group's Web site, indicate the level of customer satisfaction. The group has also posted comments that some of the physicians wrote in the surveys. What is this group doing in terms of attempting to recognize the customer contact process? Explain the integration of this strategy into a total marketing program for the orthopaedic group.

Reference no: EM13991400

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