Deceptive advertising-computer security software

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Reference no: EM132169772

Deceptive Advertising. Innovative Marketing, Inc. (IMI), sold “scareware”—computer security software. IMI’s Internet ads redirected consumers to sites where they were told that a scan of their computers had detected dangerous files—viruses, spyware, and “illegal” pornography. In fact, no scans were conducted. Kristy Ross, an IMI cofounder and vice president, reviewed and edited the ads, and was aware of the many complaints that consumers had made about them. An individual can be held liable under the Federal Trade Commission Act’s prohibition of deceptive acts or practices if the person participated directly in the deceptive practices or had the authority to control them and had or should have had knowledge of them.

Were IMI’s ads deceptive? If so, can Ross be held liable? Explain.

Reference no: EM132169772

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