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David meets goliath-negotiating with wal-mart

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David Meets Goliath-Negotiating with Wal-Mart

Consider a situation where you are negotiating with Wal-Mart for your family farm's milk. Confronted with various hardball price challenges, what type of negotiation situation would you use: distributive or integrative and why?

What are your key negotiating principles?

Reference no: EM131217167

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