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Data mining techniques-two step clustering

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Reference no: EM132866073

Given the following information Business problem: Business Application: Business objective: Data Mining Objective:

banks are unable to provide compatible customer services to each targeted customer tier, as a result, customers satisfaction level is not performing up to expectation. The banks can apply the following DM techniques: 

Customer Engagement

is to improve customer satisfaction level by improving customer's experience when using banking services.

segment customer cluster into different tiers which will help banks to formulate compatible customer relationship management (CRM) strategies for each customer group.

Data Mining Techniques: Two Step Clustering

Can you give an example on a limitation with respect to the deployment and discuss 1 suggestion to mitigate the stated limitation?

Reference no: EM132866073

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