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Question
1. Who are the main target customers of the Daily Table and what considerations of Daily Table have been revealed for that target?
2. Describe how ethics constitutes an integral part of Daily Table's conscious marketing strategy.
3. What does the Daily Table do to enhance its competitiveness in the fast-food chain's plan to provide low-income people with fast, rich, and easy food service options?
4. How does Daily Table compare to Whole Foods and the conventional supermarket where you shop on the four principles of conscious marketing?
5. What criticisms or concerns have been raised about the Daily Table's sales method and strategy, and what solutions have been suggested?
6. How does Daily Table address the needs of each of the different stakeholder groups: employees, customers, marketplace, society, and environment?
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