Customers through the consumer decision-making process

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Reference no: EM131750011

1. How does Gatorade need to design what it does for its products G1 G2 G3 to get customers through the Consumer Decision-making process? Provide one solid paragraph for each step in the process. In other words what tactics should/does Gatorade use get the consumer from one stage to another? (500-750 words)

2. Discuss how Gatorade needs to regard and utilize Mavens, Opinion Leaders and Affiliation.(400-500 words)

Reference no: EM131750011

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