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Customers reactions to service rebranding

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Reference no: EM132481161

Essay

Upon reading the assigned articles, write an essay stressing on the following points by giving evidence from the articles:

Article 1: Consumer reaction to service rebranding by Véronique Collange

Article 2: THE IMPORTANCE OF BRANDING AND REBRANDING FOR STRATEGIC MARKETING by Raluca-Dania TODOR

Use the three parts essay style:

Introduction:

Define branding and re-branding.

Present the different reasons cited by literature that might lead to rebranding decision by businesses

Discussion:
Present different types of brand name changes in the service sector
Customers' reactions to service rebranding

Conclusion:
Conclude by emphasizing the importance of branding as a marketing strategy.

Referencing
Use Harvard referencing style
References should be strictly from the assigned articles.

Writing Guidelines:
- Essay should follow Harvard referencing/ citation style
- Page limit is less than 10 pages with referencing
- Use 12 Font for text and 14 for the headlines.

Attachment:- Branding rebranding Essay.zip

Reference no: EM132481161

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