Customers are central to defining and measuring quality

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Customers are central to defining and measuring quality. Consequently, ethical behavior on the part of a business is critical to the quality contract. Thinking of your experience and what you have learned or seen in the news, pick two companies to illustrate both sides of these ideas. One of your companies should represent ethical behavior and the other should represent unethical behavior. Make sure to explain why you chose each company and how their behaviors impact quality in the eyes of the customer.

Reference no: EM132183257

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