Customer satisfaction required to achieve customer loyalty

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Is high customer satisfaction required to achieve customer loyalty?

Should firms who seek to have the most loyal customers strive to attain the highest customer satisfaction? Why or why not?

What is the relationship between customer satisfaction and loyalty? (The answer is complex, so think it through. If your answer reflects current understanding of the relationship between customer satisfaction and loyalty, you'll get the full points.)

200 word response needed

Reference no: EM131187317

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