Customer relationship management

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Reference no: EM133824879

Question

A strategic consultant has been hired to pull together a market assessment about CRM - Customer relationship management - systems because multiple companies are still struggling to understand the benefits. The consultant decides to emphasize these key attributes of a modern CRM:

They can collect and manage the right data about customers They can only be used by business-to-business companies since consumers are very easy to track They have to be managed by highly technical people with deep IT skils They can help customers grow profitability by determining which customers will pay more.

Reference no: EM133824879

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